Monday, February 21, 2005

Tim Mead Interview

An interview with Angels Communications Director Tim Mead is a pretty interesting read over at League of Angels. Among the highlights Mead comments on the expected fan reaction to the name change (thanks to focus groups) and the net effect in terms of season seat cancellations ("we have not lost an account within the bases, in the field level, or in the Diamond Club, or in our prime real estate. Any cancellations that we have had, we’ve sold those tickets to new season ticket customers").

Another key point Mead made was that the Angels have been branded by themselves, most members of the media and their fans as "the Angels". Not the "Anaheim Angels". Furthermore, the Angels will continue to brand themselves as "the Angels" and not the "Los Angeles Angels".


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